Marketing online and managing your business online is all about expanding your reach, increasing your visibility and ultimately driving traffic to some type of offer (whether that offer is to a direct sale or an email list that will later result in a sale in some way, shape or form).
I use a multitude of different online resources to maintain professionalism and visibility. These resources help me with showcasing my website, driving traffic to my website, building my email list, and connecting with current and prospective clients.
Typically my clients need my help with some of these items or ask what I recommend and use.
So here it is!! *Just so you know, I am an affiliate for some of these sites so I may receive a commission if you purchase any products below. Many of the items below are free resources and are only paid sources if you want to upgrade to some of the premium features.*
I’ve listed the resources in sections by tool type (email marketing, website & hosting tools, graphic & video tools, etc.).
This is a growing list so be sure to visit often because as I come across helpful resources that I personally use, I’ll share them here!
This is what I use for my email marketing and email newsletters, mainly because I love the email template editor and the integrations. Plus the sign form is easy to add to a wordpress.org website or to your Facebook business page to help with building your email list. There are integrations for wordpress.org, Facebook, Twitter, Leadpages and way too many (maybe hundreds) to list here.
Use the Hellobar to drive traffic to a social media page, drive traffic to a specific web page or even as a way to grow your email list. Hellobar was created by Neil Patel. I usually display the Hellobar at the top of my website when I want to drive traffic to a specific offer on my site or sometimes to help with list building.
There’s so much I can say about Sumome. It’s literally unbelievable all that you get from this free plug-in: email popup boxes, email sign up forms, social share buttons, twitter highlighter and heat maps (that help you see what portions of your site is converting the best). The primary feature I use from Sumome is the social sharing buttons that display on the left side of my website on each web page. I turn some features on and off depending on what I want to showcase.There are paid upgrade options as well that will benefit you more but at least test out the FREE option and maximize it for your website and business and upgrade for more if the shoe fits!
This is a site that sells premium wordpress themes geared towards women entrepreneurs. When you visit the site, you’ll notice that the website themes are named after women. I use the Jacqueline Bluchic theme. Their themes come ready with a prominent email newsletter sign up form. I display the sign up from time to time depending on my email marketing and website goals. The sign up form integrates directly with mailchimp but can be used with other email marketing service providers.
Domain Names and Hosting
I use Hostgator for hosting of my website. Hosting is basically your real estate online. You need to purchase hosting to have your spot online. I pay about $12 monthly for hosting but there are hosting levels that are even less than that. You’ll just have to check it out to see what’s going to work best for you. You can also purchase domain names for your websites and emails from Hostgator. I initially purchased my domain names through Godaddy but found that I enjoy using Hostgator for everything hosting and domain related. The customer service is great for both Hostgator and Godaddy.
The icing on the cake for your online presence. Use this to create social media profile covers, email headers, and simple website and blog graphics. There are tons of pictures and graphics for FREE but any paid graphic is just $1. You can customize your graphic with text, colors, and pictures. I use Canva for my website header, prominent pictures on some of my web pages, and email marketing headers.
Pablo is a Buffer product. It’s free and the image formats come ready to use for Facebook, Twitter, Pinterest, and Instagram. There are thousands of high quality images to choose from. You can even download the images from Pablo and upload for use in your Canva account for further editing.
Pexels offers free stock images like Pablo and is another great source for finding high quality images for use on any of your social media platforms, website, and blog.
Ripl is a smart phone app and comes with a free and pro plan. I literally use it daily to create animated and still images right from my smart phone. With Ripl, you can schedule and post directly to your social media platforms (Facebook and Twitter). I use the pro plan which is $9.99 plus tax per month. It’s totally worth the monthly fee if you’ll be using it often and want some variety in your social media marketing, especially on Facebook. I also love that Ripl allows you to add your own logo to any graphic, animated image or animated slideshow that you create.
Legend is a smart phone app. I’ve heard that it was free in the past but when I signed up for an account, I paid $1.99 plus tax for the download. You get 18 different animated text styles to use as animated text images to post on social media (Facebook and Twitter). You can also add a background photo to an animated image if you choose. Though you can’t add your own logo like using the Ripl app, you can get creative and add your logo to a graphic inside a graphic tool like Canva and then upload the graphic to Legend so that your animated image is branded with your logo.
Use animoto to easily create high quality videos for your social media pages and website. You just upload photos or video, add text if you want and follow the super easy step by step process for a professional video! Animoto offers theme slideshow styles (holiday themes, nature themes, travel themes, celebration themes, etc) as well as marketing templates that have more of a business-feel.
Of course youtube. I’ve taken videos from animoto and uploaded to youtube when needed. If you sign up for a google account (gmail), youtube is included inside Google’s huge suit of free products.
Pixbay offers photos, graphics and stock video. I listed it under the video section because I enjoy using it for sourcing out free video clips when I want to add some extra elements to an animoto video.
Social Media Scheduler
Buffer is FREE and super easy to set up for scheduling your social media posts ( Facebook, Twitter, LinkedIn, Googleplus, Pinterest), thus saving you time. I use the “Awesome” plan. You can upgrade to “Awesome” for just $10 per month and schedule up to 100 posts at a time (connect up to 10 social media profiles).
Post Planner can be used as a scheduler and a source of content. The top benefit of Post Planner is that it shows you actual content that is already performing well. I primarily use it for creating content to post on Facebook. Post Planner gives you a huge resource of status ideas for use on Facebook and Twitter. You can use the content ideas on other platforms like Instagram and more as you see fit. If you’re a Canva user, it also integrates with Canva allowing you to easily add graphics from Canva to Post Planner. You can start a Post Planner account for as little as $9 per month.
Pagemodo can be used for several items (social media scheduling, social media content curation, sourcing graphics & images, and graphic creation). I primarily use it because of the custom Facebook app feature. If you have a content page that you’d like to drive traffic to but want to keep your audience inside of Facebook then creating a custom app using a tool like Pagemodo is ideal. For example, you could create a custom app to display a professional looking contact page, customer testimonials or a resource page like this blog post I have here. I also really like Pagemodo for finding curated content and use the graphic creation tool as well. You can use the scheduler for Facebook, Twitter, and LinkedIn posts.Test it out for free and then upgrade to a paid plan if you like.
I love Google (guess that’s why it has it’s own category!). It’s a one-stop shop for your business and you need to have some relationship with google to be competitive online (I believe). With a google account, you get email (gmail), googleplus (social media), document storage (google drive), alerts on relevant topics of your choice (google alerts), business listing on the web (google places). If you already use google chrome or any of the google extensions in google chrome, then you already know why I love it so much. You can use all the google products for free but if you’re in business and really want to take things to the next level, I highly recommend investing in G Suite which is what I use. You can start for just $5 a month. The email & email filters, google drive, and google search are by far my favorites! Google analytics (which helps you measure your website’s performance & SEO) is also a plus!
Hope you find at least one of these tools helpful if you’re not utilizing them already!!
P.S. – What are some of your favorite online tools or what would you add to the list?
To your success,