I started my entrepreneurial journey in 2012, and invested about $10,000 in myself to learn and grow.

$7,500 of that was a year long program which included a workshop called ‘3 days to cash.”


No matter the type of business, there are some non-negotiables that cannot be ignored.


This is all about organization, scheduling and knowing who is doing what and when.Hours of operation (or what hours you will work each week) will help you stay on track. If you work from home like I do and can be flexible, you still need some sort of schedule or at least a plan for each week. This can be as simple as deciding if you prefer doing client work earlier in the  weekday, marketing your business later in the weekday, and taking weekends off!

Working primarily online or a combination of online and offline will depend on your personality and energy level. I enjoy being alone and behind my computer but know that networking events are important so I’ve learned to love them and go out to about one each month.

Marketing & Sales

Letting people know what you do and then moving forward to work together is one of my favorites of the non-negotiables in business! I’m still surprised that I enjoy it so much (who knew?).

Social media, blogging, email marketing, and the online world has made getting the word out super easy and fun. Time, effort, and continued understanding of the changes with each social  platform and the online world is a consistent thing but business owners decades ago didn’t have this so I feel blessed to be in business this day and age!

Products & Services

If it’s just an idea, then you do not yet have a business.Deciding what you will offer is not to be taken lightly. I started as a virtual assistant but later realized I didn’t like doing general administrative services that much (seemed cool at the time!), so now I only focus on online marketing services. You can choose to do products, services or a combination of both. As entrepreneurs, we get to be creative so this is all up to you!!


This was actually the most annoying for me as I got more clients and made more money. I was always (and still am) super excited each time I got a new client but dealing with finances in business was a bit different from working with personal finances until I decided to take it step by step.

You must prioritize (sort of like a budget) and figure out how much you need for expenses, to live, and unfortunately pay taxes As I got more clients, my expenses grew because I’m always looking for ways I can better serve my clients by investing in new training programs to increase my skills and new software for social media, online marketing, and video.


This one is the most important of all for me because I cannot move forward with any of the other areas without it. If you’re not currently an entrepreneur, you may have heard that it takes a special person to live this lifestyle. And it does!

It takes someone who is centered, confident, energetic about what they have to offer, and know who and how they can help!


This covers some of the other least exciting things for me:

  • Entity set up
  • Insurance
  • Contracts

I’m getting sleepy on this section but it’s important so thought I’d throw it in here!

Did all these pieces come together when I first started?


The truth is I wasn’t ready for some of the programs I invested in to get started.

I had to go back and piece meal things together at a simpler level for my online business.

*The special promotion below is no longer available but you may click the links for the One Woman Shop to check out other offers,*

The One Woman Shop is currently running a promotion where you can get their SUCCESS BUNDLE at a ridiculous (in a good way) price!

If this were available at the time I started (or if it was available and I knew about it), I would have dived in head first!

The SUCCESS BUNDLE will help you with:

  • Launching
  • Creating passive income
  • Pricing your products and services
  • Running Facebook Ads
  • Streamlining your email marketing
  • Managing your finances
  • Mastering Google Analytics

These are all things you know are important to your biz, but you could use some help to make them happen.

The Bundle is made up of 20 amazing products worth over $1,600 that do just that. Your investment? $99. But here’s the catch: it’s only available this week, from September 12-16th (promotion ended).


*Purchasing the Solopreneur Success Bundle through the link here will result in my business receiving compensation. I appreciate you trusting my opinion on the products that will help you better your business!*

To your success,

Geniece Brown

P.S. – What’s one of your “if only” moments when you first started your business? Or what do you feel is holding you back from moving forward if you’re in the process of starting an online business?

26 Comments on If only I had this online business plan when I first started my business…

  1. Sonya
    September 15, 2016 at 12:18 pm (11 months ago)

    Great post! If only we know then what we know now right? We would have saved ourself thousands and success would have come quicker. But we live and learn and it is our job to help new businesses grow the right way from the start.

    • Geniece Brown
      September 15, 2016 at 7:11 pm (11 months ago)

      Hi Sonya,

      You are right! On the positive side, our mistakes can help us teach new business owners and hopefully help them avoid some uncomfortable pitfalls.

  2. Candess M. Campbell
    September 15, 2016 at 3:28 pm (11 months ago)

    What a great opportunity for those who are just beginning their business!

  3. Mind yIannelli
    September 15, 2016 at 5:07 pm (11 months ago)

    Great tips! I just recently started creating my operations manual for my company. Better late than never but I wish I had done it much sooner!

    • Geniece Brown
      September 15, 2016 at 7:38 pm (11 months ago)

      Hi Mindy,

      Better late than never is good in business!

  4. Dina Eisenberg
    September 15, 2016 at 5:33 pm (11 months ago)

    You’ve invested the time and effort so you’re entrepreneurial journey is sweet, I know. For those starting out, please consider creating an operations manual for your business, especially if you’re a 1 woman shop. Make sure your business will continue to run if you can’t or don’t want to work.

    • Geniece Brown
      September 19, 2016 at 1:16 am (11 months ago)

      Hi Dina,

      Outlining and reviewing operations is essential for knowing the who, what, and when of business operations. Thanks for commenting!!

  5. Alene A Geed
    September 15, 2016 at 6:33 pm (11 months ago)

    there are so many great tools out there but this one feels comprehensive. A great start for anyone with an idea and not sure what steps to take next. I think many people gloss over the operational part and go right to the FUN (marketing). All components are essential

    • Geniece Brown
      September 15, 2016 at 7:41 pm (11 months ago)

      Hi Alene,

      It’s so hard to not go for the fun stuff!That’s one of the exciting aspects of being an entrepreneur!

  6. Tandy Elisala
    September 15, 2016 at 9:37 pm (11 months ago)

    These are terrific tips and what an awesome package for newbies, Geniece. Seriously. I love it! I think all of it is important. I think the legal piece is something that everyone needs but don’t always prioritize.

    • Geniece Brown
      September 19, 2016 at 1:02 am (11 months ago)

      Hi Tandy,

      Thank you so much for the lovely comment!! I went to a conference just this past week and walked away with some more things I could do on the side of prioritizing so I’m glad you mentioned this. Prioritizing everything is super important!

  7. Robin
    September 16, 2016 at 12:24 am (11 months ago)

    Such a great list. I have to be careful not to spend too much time on the organization and business, as that is my strength. So even strength can be a weakness.

    • Geniece Brown
      September 19, 2016 at 12:59 am (11 months ago)

      Hi Robin,

      Oh yes! The things that are our strength and that we love doing can easily suck up too much time because we enjoy it so much.

  8. Kristen Wilson
    September 16, 2016 at 1:38 am (11 months ago)

    I wish that I had started a few things sooner… ie – my email list and doing some changes on my website that I am doing now. But, all in all… I’m doing okay. 😉

    • Geniece Brown
      September 19, 2016 at 12:58 am (11 months ago)

      Hi Kristen,

      It took me a while for the email list part too and there are some things I wish I had started sooner also!

  9. Suzii
    September 16, 2016 at 2:48 pm (11 months ago)

    Great article and it shows people who are considering going into business that it takes more than just an idea.

    • Geniece Brown
      September 19, 2016 at 1:13 am (11 months ago)

      Hi Suzii,

      It does take so much more than just an idea. Thanks for commenting!!

  10. Brenda Niemeyer
    September 16, 2016 at 6:33 pm (11 months ago)

    There is so much to starting and running a business. There are a few things I too wish I would have known when I started out. Thanks for your post!

    • Geniece Brown
      September 19, 2016 at 12:52 am (11 months ago)

      Hi Brenda,

      Hind sight, right?! Thanks for commenting!!

  11. Apolline Adiju
    September 17, 2016 at 1:32 pm (11 months ago)

    Wow1 What an incredible story Geniece! I love your chronological organization of everything from operational to legal. I must confess that I am lacking in some aspects and would head to your advice. Thanks for sharing.

    • Geniece Brown
      September 19, 2016 at 12:48 am (11 months ago)

      Hi Apolline,

      Thanks for commmenting! In business, it’s a consistent learning process to get better and better!

  12. Lorii Abela
    September 19, 2016 at 1:17 am (11 months ago)

    Yes, I went through this as well. Quite overwhelming for one person. I like that you added the mindset there as it is no joke. I am glad that I stick it out. There would be ups and down. I am glad you are offering something to fast tract individuals to success.

    • Geniece Brown
      September 19, 2016 at 1:24 am (11 months ago)

      Hi Lorii,

      Mindset has to be protected and kept in check consistently. Without the right mindset, everything else falls apart little by little.

  13. Jennifer Quisenberry
    September 19, 2016 at 8:33 pm (11 months ago)

    This is great advice. There’s so many intricacies involved in setting up a new business. It’s so helpful to have a list of what you need to do to get started.

    • Geniece Brown
      September 23, 2016 at 6:42 pm (11 months ago)

      Hi Jennifer,

      I agree that a list is crucial to have at the start and actually good practice day to day in business.


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