For a long time, I found it a struggle trying to come up with what to post on Facebook throughout the week.
I even thought about disabling my Facebook business page because I couldn’t keep up with what to post or find posting ideas that page fans and potential clients would want to see.
Now that I started using ‘content buckets,’ I’m a wiz at planning and posting Facebook content (that someone might actually like to see!).
Kim Garst talks a lot about content buckets when it comes to posting on Facebook so I use her strategy! It’s one of my marketing lifesavers!
Basically, you list out ideas for posting on Facebook and then come up with a frequency for how often you will post that particular type of post on Facebook.
I list my content buckets in a spreadsheet format with the day of the week so that it’s crystal clear the type of post and day of the week I will be posting.
Unless you’ve testing out different types of content already, you may not know what content will work best for you.
Choose at least 5 different types of posts to start with, then go back and visit your Facebook insights later to see how the posts are performing after you’ve tested them out a few times.
Once you find the ones that work best or feel they are worth continuing to share, keep posting!
To help with my content bucket process, I really love using Post Planner.
Let’s say I want to post the following 5 types of status updates to my Facebook business page each week:
- Motivational/Inspirational Quote
- Fill in the Blank
- Business Tip
This could take me some time to search the internet for ideas (or strain my brain to develop content).
Post Planner provides a little goldmine of status ideas that you can use.
If I clicked on the “Questions” status, Post Planner would give me a running list of questions that I could use as a status update on Facebook:
From there, all you have to do is post directly to your Facebook page, schedule it inside Post Planner, or add to another scheduling tool like Buffer. You can choose to add a graphic or video to style it up!
Post Planner also gives you a library of top performing content where they’ve done the research for you so you can see content that has already been physically posted on Facebook that’s doing well.
If I click on the “Popular” section and click on “Quotes,” Post Planner shows me a list of top performing quotes that other Facebook page owners have posting. The 5 stars means the are high performing posts on Facebook:
To make things even easier, you can re-share some of the proven top performing content or you can get creative with ideas to re-purpose the proven content into something with your unique touch or variation!
Using a content bucket strategy keeps the cobwebs from your Facebook page!
P.S.- What tools do you use to plan content for your Facebook business page?
To your success,