For a long time, I found it a struggle trying to come up with what to post on Facebook throughout the week.

I even thought about disabling my Facebook business page because I couldn’t keep up with what to post or find posting ideas that page fans and potential clients would want to see.

Now that I started using ‘content buckets,’ I’m a wiz at planning and posting Facebook content (that someone might actually like to see!).

Kim Garst talks a lot about content buckets when it comes to posting on Facebook so I use her strategy! It’s one of my marketing lifesavers!

Basically, you list out ideas for posting on Facebook and then come up with a frequency for how often you will post that particular type of post on Facebook.

I list my content buckets in a spreadsheet format with the day of the week so that it’s crystal clear the type of post and day of the week I will be posting.

Unless you’ve testing out different types of content already, you may not know what content will work best for you.

Choose at least 5 different types of posts to start with, then go back and visit your Facebook insights later to see how the posts are performing after you’ve tested them out a few times.

Once you find the ones that work best or feel they are worth continuing to share, keep posting!

To help with my content bucket process, I really love using Post Planner.

Let’s say I want to post the following 5 types of status updates to my Facebook business page each week:

  • Motivational/Inspirational Quote
  • Question
  • Fill in the Blank
  • Business Tip
  • Trivia

This could take me some time to search the internet for ideas (or strain my brain to develop content).

Post Planner provides a little goldmine of status ideas that you can use.













If I clicked on the “Questions” status, Post Planner would give me a running list of questions that I could use as a status update on Facebook:

From there, all you have to do is post directly to your Facebook page, schedule it inside Post Planner, or add to another scheduling tool like Buffer. You can choose to add a graphic or video to style it up!

Post Planner also gives you a library of top performing content where they’ve done the research for you so you can see content that has already been physically posted on Facebook that’s doing well.

If I click on the “Popular” section and click on “Quotes,” Post Planner shows me a list of top performing quotes that other Facebook page owners have posting. The 5 stars means the are high performing posts on Facebook:

To make things even easier, you can re-share some of the proven top performing content or you can get creative with ideas to re-purpose the proven content into something with your unique touch or variation!

Using a content bucket strategy keeps the cobwebs from your Facebook page!

P.S.- What tools do you use to plan content for your Facebook business page?

To your success,

Geniece Brown

16 Comments on How to Easily Plan Content for Your Facebook Business Page

  1. Donna DeGuglielmo
    March 17, 2017 at 3:27 pm (5 months ago)

    hello got you off boom social Igniter good to connect. Great Info you are fb and social media savvy good for you and you share your knowlege thank you blessings

    • Geniece Brown
      March 20, 2017 at 3:48 pm (5 months ago)

      Hi Donna,

      Thank you for stopping by the blog and great to connect with you as well inside of the Boom Social Igniter’s group!!

      • Donna DeGuglielmo
        April 1, 2017 at 4:45 pm (5 months ago)

        Hi Geniece, you are welcome … have a groovey day blessings

  2. Adaire Palmer
    March 20, 2017 at 1:12 am (5 months ago)

    Great ideas, Geniece. Thank you for sharing.

    • Geniece Brown
      March 20, 2017 at 3:48 pm (5 months ago)

      Hi Adaire,

      Thank you for stopping by to check it out!

  3. Cathy Sykora
    March 31, 2017 at 12:31 am (5 months ago)

    Thanks for all the great info. I used to do well with the questions and one day – my following got irritated with them and they all quit answering. It’s funny how the climate of social media changes so quickly. Thanks again.

    • Geniece Brown
      April 1, 2017 at 3:57 pm (5 months ago)

      Hi Cathy,

      It seems social media is a never ending game of testing. Sometimes what worked today doesn’t work tomorrow!

  4. Bev
    March 31, 2017 at 3:24 am (5 months ago)

    Thanks Geniece for laying this out so simply yet effectively for content. Makes it feel far less daunting!

    • Geniece Brown
      April 1, 2017 at 3:58 pm (5 months ago)

      Hi Bev,

      Thanks for stopping by! This plan totally helps me stay on track with Facebook marketing!

  5. Kristen Wilson
    March 31, 2017 at 4:03 pm (5 months ago)

    I use Post Planner, HS, Buffer and Quuu and they each have their pluses and minuses but benefits to push out my content.. and in similar ideas of buckets. Great tips for those who need a little push or direction!

    • Geniece Brown
      April 1, 2017 at 3:59 pm (5 months ago)

      Hi Kristen,

      I use a handful of different tools too! Thanks for stopping by!

  6. Nafissa
    March 31, 2017 at 4:06 pm (5 months ago)

    Thanks Geniece! Great tips here, I”m going to share your blog in my FB group! Hope you don’t mind!

    • Geniece Brown
      April 1, 2017 at 4:00 pm (5 months ago)

      Awesome! Thank you so much Nafissa! I really appreciate it!

  7. Cathy Sykora
    April 13, 2017 at 11:38 am (4 months ago)

    Very helpful post and good review of PostPlanner. I recommend that to everyone. We tried a more expensive posting service and found that it didn’t measure up. We have a lot of courses we run in groups and postplanner allows my designer to post dq’s daily in those groups. Not all platforms do that.


    • Geniece Brown
      April 14, 2017 at 2:51 am (4 months ago)

      Hi Cathy,

      Post Planner is the best! I primarily use Buffer for my scheduling piece and slowly working my way to actually using the posting piece of Post Planner.


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