Welcome to the real-life case study files of my personal experiences with networking, marketing, gaining and working with clients. My goal is to not just tell how to market and create visibility both online and offline but to show the steps to how things have worked for me and my business (even places of evolution). My hope is to provide some inspiration, build more relationships and even hear your story if you’re willing to share!


International Business Coach & Speaker

Marketing, Networking, & Client On-boarding Process:

I went to a business award, networking and speaking event in Chicago – fantastic event by the way! This was a 2 day event that took place in 2015 where myself and other recipients received an award through Sam’s Club and SCORE.

After the event, I sent a thank you email to both speakers from the event. A few days later, I wrote a blog post about the event and each speaker because I felt so compelled by it. Once I published my blog post, I emailed both speakers letting them know I had written a blog post about the event and that I had included a photo of them and used their names. I expressed how much I learned from the event and that if they preferred that I remove their information or make any changes to the sections that included them within the blog post that I would do so.They were both good with that!

A few days to a week later, I reached out to both speakers on LinkedIn simply asking for a connection request. I also included a personal message in each connection request reminding them who I was and why I wanted to connect. Throughout the process, I never asked for anything. I just gave, complimented and asked to connect.

After each speaker accepted my connection request, one of them asked for a Skype meeting to find out more about what I do. During the Skype meeting the speaker expressed that they needed a team member to provide support in several in areas in which I could provide. We connected again for a Skype meeting about a month later and from there started working together!

The process in simpler steps:

Networking/Speaking Event  Follow-up (thank you email after the event) Follow-up (notified of blog post)  LinkedIn Connection Request → Skype Meeting  Skype Meeting  On-Board Complete!

Revenue Produced:

$16,800 from an 11-month work relationship/contract offering virtual assistant services.

P.S. – Do you have a similar story of how you connected with a prospective client at a live event and later started a work relationship or was offered a business opportunity? Or please feel free to ask any question or comment regarding this post (I’ll be thrilled 😊)!!

To your success,

Geniece Brown

18 Comments on [Client Case Study] How I Gained a Client From a Speaking Event

  1. Susan Mary Malone
    April 26, 2017 at 7:53 pm (5 months ago)

    Love this story, Geniece! It just shows you what diligent follow-up will do, no? And horizontal marketing too! You go!

    • Geniece Brown
      April 27, 2017 at 5:52 pm (5 months ago)

      Hi Susan, I agree that being diligent and following up are key!!

  2. Tamuria
    April 26, 2017 at 10:17 pm (5 months ago)

    “I never asked for anything. I just gave, complimented and asked to connect” – such a great formula for getting new clients. Sometimes, I think people are tired of the hard sell and tune out. Sounds like your patience and persistence paid off, Geniece, which is awesome.

    • Geniece Brown
      April 27, 2017 at 5:54 pm (5 months ago)

      Hi Tamuria,

      I wasn’t always patient and wanted it fast! I believe that doing things like this often, believing, and having patience is a recipe for business success! And you’ve giving me some ideas by highlighting my statement (I never asked for anything. I just gave, complimented and asked to connect) – thank you!!

  3. Lori English
    April 27, 2017 at 2:31 pm (5 months ago)

    Thanks for sharing this was a good article and really helpful.
    Lori English

    • Geniece Brown
      April 27, 2017 at 5:55 pm (5 months ago)

      Awesome! Thanks for stopping by Lori!!

  4. Candess M Campbell
    April 27, 2017 at 4:11 pm (5 months ago)

    Wow! Great ideas Geniece. I never thought of contacting the speakers and doing that. As a speaker, I would love being supported and may use services of supporters. Last summer I went to Santa Fe for a Spirituality and Addictions conference. I’ve wanted to present there. What you outlined would be a great idea!

    • Geniece Brown
      April 27, 2017 at 5:57 pm (5 months ago)

      Hi Candess,

      Thank you so much for the kind words! Sometimes these simple and direct lines of communication (person-to-person) can have the greatest impact and truly single you out from the crowd! I say go for it Candess!!

  5. Robin
    April 27, 2017 at 4:25 pm (5 months ago)

    What a great story of consistent follow-up! Love that you did not ask for anything, just connected! I build relationships by offering that little extra in my packages – I sell goods. Buyers come back because of good service; not selling to them.

    • Geniece Brown
      April 27, 2017 at 6:01 pm (5 months ago)

      Extra and unexpected goodies inside of packages are always the best! That’s a great way to build memorability with your clients Robin! Icing on the cake since you sell beautiful dainty jewelry and accessories!

  6. Denyse Whillier
    April 27, 2017 at 7:18 pm (5 months ago)

    What a great result. Love the process you outline.

  7. Cathy Sykora
    April 28, 2017 at 11:04 am (5 months ago)

    Thanks for sharing your experience and congratulations on your award. It sounds like you’re layering your connections and being rewarded for consistency.

  8. Nafissa SHireen
    May 2, 2017 at 7:48 pm (5 months ago)

    This is a great case study. I”m always encouraging my clients to “put down the funnel and pick up the phone!” (or the microphone…i’m a huge advocate for speaking) – I think that too many people get caught up in creating something online that they forget that getting out there, meeting people, FOLLOWING UP with people, and connecting by phone or skype, still is one of the best ways to gain clients.

    • Geniece Brown
      May 4, 2017 at 3:12 am (5 months ago)

      Thank you Nafissa! I do enjoy creating ‘things’ online but I know it’s also important to utilize social media as a tool to help with following up and making connections.

  9. Tandy Elisala
    May 3, 2017 at 9:33 pm (5 months ago)

    Geniece, wow. What a great example of building your business RIGHT! I absolutely love your process. It’s truly all about connection, connection, connection. You did an awesome job. I’m about to attend a 4 day International Women’s Summit with some truly magical thought leaders and will use this as an example to draw from in leveraging publicity/visibility.

    • Geniece Brown
      May 4, 2017 at 3:25 am (5 months ago)

      That’s awesome that you will be attending a 4 day International Women’s Summit Tandy! Thank you for the kind words and your thoughtfulness on using this post as an example! Hope to hear about the event afterwards. Enjoy!


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