Online marketing works and there are people out there who need or want what you have to offer. Consistent and effective marketing helps you reach them.
Start each day with the mindset of: “Who can I help today?” Visualize success daily.
Though everything about your business is important, marketing is by far one of the most important activities for visibility and getting interest from potential customers and clients.
Have a strategic but simple plan in place for getting your marketing done or it won’t happen. At best, it will happen sporadically and you may still find yourself not getting the results you hoped for.
Here are 9 simple strategies for consistently marketing your business online:
1. Post daily or weekly to your social media networks
Use a scheduler like Buffer so you can add all your posts for the week or a few posts in advance. By scheduling posts in advance, you’ll have content going out on continual basis without worry of being overwhelmed with being present all the time on social media.
Share inspirational/motivational quotes, blog posts from your site, curated content/articles, testimonials, business updates, business tips, behind the scene photos, milestones, interesting posts, funny posts, etc.
Remember to be authentic and have fun with it!
2. Check in with your social media networks daily or a few times each week
Posting content is only part of the process. You also need to take time to engage with your community. Respond to and like comments that your fans and followers have added to your posts.
There’s no reason to have an online community if you don’t plan to engage with them. Doing this makes you memorable. I have gotten clients and built many other valuable business relationships by taking time to do this.
Respond with a helpful and relational mindset.
3. Share, like, retweet (for Twitter) and comment on the posts of others
Share content from prospective clients, referral partners, or any other business or organization that you like and support. Check your social media feed to see what those in your network are up to. Visit other pages directly like the Facebook or Twitter page of another business.
Plan time to network daily or weekly online. If you’re finding it to be too much of a time suck, set a timer and invest no more than 15 – 30 minutes browsing and engaging with the content of others.
Facebook groups and other community style platforms are also beneficial places to engage.
4. Ask to connect with a few new prospective clients, referral partners, friends, or business contacts on LinkedIn each week
LinkedIn is a phenomenal place for networking and connecting with other business professionals no matter your industry!
Start by finding people you already know and reach out to them to connect. I like to send a personal message with my connection requests and find that most people are more apt to accept your request when you take the time to write a personal message.
View LinkedIn as a networking event with continuous networking (with the exception that it’s online). At an offline networking event, the idea is to meet new people so don’t be afraid to meet new people on LinkedIn.
Send a personal message letting them know why you want to connect. Don’t include any sales items or ask them for anything in your connection request. Be human and find something that you may have in common like mutual connections, tell them something that you like about their business or about a blog post you read on their site, or something that they posted on LinkedIn that you found interest in.
One thing that I love doing is connecting with in-person connections on LinkedIn. Any time I go to an offline networking event, I ask new acquaintances if they are on LinkedIn and ask if I can connect with them there. Many times I do this while speaking with them at the event or if I forget, I send an email after the event letting them know how nice it was meeting them and ask them if they’d like to stay connected on LinkedIn. Connecting with them online enhances the new relationship that you created offline.
*If they have a Facebook or Twitter page, like their Facebook page or follow them to keep in touch that way too.*
5. Share a helpful resource with a prospective client, referral partner, or other small business (weekly or monthly)
I invest time in networking both online and offline and have a membership with at least 1 or more local and online business organizations each year. When the opportunity arises, I share information with others about these organizations if I feel it will help them.
I do this personally via a private message on LinkedIn (or Facebook, etc), email, through text message, or phone call. In addition to direct outreach, I make it a point to share about the different organizations on social media that I’m involved in and generally share a photo or video on social media from offline events.
Share any other item of interest that makes sense for what you do.
6. Research 1 to 5 new prospective clients (weekly or monthly) and connect with them on social media
Simply like their Facebook business page, follow them on Twitter or LinkedIn, ask for a personal connect request on LinkedIn (#4 above). Connect with current clients on social media as well if you haven’t done so.
7. Leave a meaningful comment on the blog post of a client, referral partner, or other blog in your niche
Do this weekly or a few times each month. This is another way for you to engage and create more visibility for yourself at the same time. Commenting on the blogs of others can inadvertently drive traffic back to your own blog.
8. Post to your blog (written post, video post, podcast or recording)
Creating and posting content to your own blog gives you an opportunity to provide readers and potential clients more information on your area of expertise and how you can help. Blogging increases your chances for higher search engine optimization especially if you’re creating new and unique content on a weekly or monthly basis.
9. Send an email newsletter or email update to your email subscribers
Sending a weekly or monthly email newsletter is a another opportunity for you to share your blog content. The most practical benefit of an email list is building a community of email subscribers who you can share content with directly without waiting for them to find you on social media or other places online.
If you don’t currently have an email list, you can start building one by setting up an account with an email marketing provider like aweber or mailchimp and then add a free opt in offer (coupon offer, free guide, free checklist, cheat sheet, ebook, etc.) to your website to gain subscribers.
Take it a step further and share your email newsletter offer on your social media networks during your weekly marketing on social media. You can even invest in low cost Facebook ads to help increase the amount of subscribers more quickly.
I use every single step listed on this checklist for my own business and have seen results time and time again. There are so many marketing strategies that you could try that could
work. The name of the game is consistency though. If you lock in consistency with your marketing then you can make improvements along the way, but if you do it sporadically, then
you’ll likely have sporadic results.
Be patient and remember that building visibility online and seeing results from it can take time. If you need clients right away, the quickest way to them is marketing through direct outreach by calling or emailing them. I’ve done this before in the past mostly with a personalized email to ideal prospective clients.
Start with the right mind-set and commit to being consistent with online marketing. I want you to see results just as I have!
To your success,
Can you see yourself implementing some of these strategies? Do you have an online marketing plan in place for your business?