5 Steps for Better Marketing and Visibility on LinkedIn

If the only social media profile you had was LinkedIn, you would still get the beauty of multiple aspects of online marketing all in one place (some of the items like LinkedIn pulse are unique only to LinkedIn).

With a LinkedIn account, you get the following:

  • Social media marketing and advertising
  • Professional networking (news feed and groups) and network building (connections and followers)
  • Blogging and article marketing (LinkedIn pulse)
  • A profile that acts as a website, resume and blog all in one
  • Marketing analytics as LinkedIn tracks profile views and views, comments, likes, and shares on posts and pulse articles
  • CRM (customer relationship management) – the ability to tag (add notes and dates to track how you know a connection or other pertinent information)
  • LinkedIn messenger (for reaching out to your network, new connectins and building more connections)
  • Recommendations (testimonials about your work and people who’ve worked with you and vice versa)
  • Another item I have not touched yet – Slideshare

The marketing and visibility strategies that I share in this post are all strategies that I use in my business to build relationships and drive traffic to my website and my business.

5 steps for better marketing and visibility on LinkedIn:

1. Fill out your LinkedIn profile completely and keep it updated.

It’s a good practice to review your LinkedIn profile once or twice a month to see if it needs updating.

One common section of the LinkedIn profile that I see many people not utilize as good as they could is the website portion within the contact section (if they add a link at all). To stand out a bit more from others, include a link to your website in the contact section of your profile.

Do not use the default “Personal or Company Website” title that LinkedIn provides. For example I list my Facebook page and personal website in the website section but titled my website “Online Business Management” and titled the Facebook Link “Let’s Connect on Facebook” This gives a viewer of your profile more insight on what the website link is about.

LinkedIn_Website_Section of Profile

2. Check in with your network, add new connections, and view your news feed daily.

Like, comment and share posts of connections from your newsfeed.

Look at the upper right section of your LinkedIn account to see if you have any “keep in touch” notifications.  Like and congratulate connections on new milestones (new job, new position, work anniversary, etc.)

LinkedIn_Keep in touch






Accept new connections and ask for new connections each week or a few times per month. Be sure to personalize connection requests and send a warm invite. Send a thank you message to new connections who have reached out to connect with you if you do accept their connection request.

Go to the profile tab and periodically check out the “Who’s Viewed Your Profile.” If you see anyone you might be interested in, click on their profile to view it. If your profile is public, they will see that you viewed their profile which is a good thing! To check your profile visibility status, go to “Privacy & Settings” at the top right corner of the page beneath your photo where you sign out. Click on “Privacy.” Click on “Profile viewing options.” Ensure you have the one selected that says “Your name and headline.”

3. Source and post curated content.

Publish a post (curated content or your own content and links) directly to the LinkedIn by clicking the “Home” tab and clicking “Share an update” or “Upload a photo.” One post per day, 5 days a week is good for LinkedIn to gain some consistency. You may use Buffer to schedule your posts in advance (go down to #4 to learn more about Buffer).

Here are a couple of sources for finding curated contact. (I also wrote another post specifically on curated content for social media: How to Find Content for Your Social Media Pages)

  • Get content directly from LinkedIn: (Go to Interest -> Companies -> Home)

You must follow a company(s) for companies to show up in this section.

LinkedIn_Company_Section of Profile


  • Google: Google is always there if you need. Type in any key word or series of words to see the highest ranking pages. https://www.google.com
  • Buzzsumo: You’ll love buzzsumo! Type in any key word or series of words to see the social media ranking for a post. You can even sort it by “LINKEDIN SHARES” to see the top shared posts on LinkedIn.You can do up to about 5 Free searches per day without having to sign up for an account. http://buzzsumo.com/


4. Use a social media scheduler like Buffer and incorporate graphics.

When you set up your account initially, Buffer will suggest posting times for you or you may set the times manually. This can be changed as much as you like at any time. Buffer will allow you to post up to 10 posts in advance when using a free account.

Once you get into the groove of posting on buffer, check the “Analytics” tab to see how your posts are performing. Depending on what you post, you may not see as much activity for LinkedIn like you would for a post on Facebook or Twitter; nonetheless, LinkedIn is a professional platform and users are consistently looking and reading your content even if they don’t like, comment, or share so don’t get discouraged. Some come around later after seeing your posts for a while!

Buffer_Analytics_Section of Buffer


For graphics:

Pablo is a Buffer company and has free graphics along with motivational quotes that can be used to post on Pinterest, Facebook, Twitter, LinkedIn and more!

Pablo by buffer

Canva offers loads of free images to use on any social media platform. You can also create beautiful PDFs and download directly from Canva. Any premium graphics only cost $1. *I sometimes download free graphics from Pablo and then upload to Canva!*


5. Take advantage of LinkedIn pulse for article marketing.

LinkedIn Pulse is one of the coolest features that set LinkedIn apart from any other social media platform! Any time you publish a post, every person in your network receives a notification of your new post so you get real-time analytics on what you post. After your post is published remember to go back and share old content. I still get comments and mentions on older posts so good content that you can recycle and continue to share is a great marketing tool for your business!

A daily process for LinkedIn marketing:

  • Check in with your network by viewing your “keep in touch” notifications and your news feed
  • Browse and check in with your groups a few times each week
  • View the “Who’s Viewed Your Profile” and take a look at their profile
  • Publish at least one helpful post each weekday
  • Ask for and add new connections

To your success,

Geniece Brown

P.S. – Are you taking all steps above to improve your LinkedIn marketing and visibility? Any additional items you would add?

30 Comments on 5 Steps for Better Marketing and Visibility on LinkedIn

  1. Carol Rundle
    August 4, 2016 at 12:12 pm (1 year ago)

    I know that LinkedIn is social media, but to me it seems more like a job-search service. I’ve never found a newsfeed or really connected with anyone there. Thanks for enlightening me!

    • Geniece Brown
      August 4, 2016 at 3:32 pm (1 year ago)

      Hi Carol,

      LinkedIn is definitely way more than job search and a great platform for business. It’s actually where I’ve gotten the most clients online. It’s one of my favorites because of the work I get from it and the article marketing (LinkedIn Pulse). Plus you really have more of a personal touch with those in your network because they are actually connections and not just fans or followers like facebook or twitter (those outside of your network have the option to follow you as well). Thanks for reading Carol!

  2. Melanie Boylan
    August 4, 2016 at 12:49 pm (1 year ago)

    Great post Genience. I know my readers would get great value from this – happy to share.

    I do like the Daily Process at the end, nice touch.

    • Geniece Brown
      August 4, 2016 at 3:15 pm (1 year ago)

      Hi Melanie,

      I have a daily process for all of my social media networks and marketing in general. Thank you for reading and and sharing!!

  3. Robin
    August 4, 2016 at 1:54 pm (1 year ago)

    What a comprehensive post! I am not using Linked in (yet). But, when I am ready to add to my list, this will be a go to article!

    • Geniece Brown
      August 4, 2016 at 4:13 pm (1 year ago)

      Hi Robin,

      Thank you for the kind words – ‘go to article’ and for reading!!

  4. Sonya
    August 4, 2016 at 2:33 pm (1 year ago)

    I really need to take more notice of Linkdln, I’m not on there enough.
    Thanks for some great tips.

    • Geniece Brown
      August 4, 2016 at 4:11 pm (1 year ago)


      LinkedIn is the best and an important piece of my marketing strategy and something to take notice of for business owners. Thanks for stopping by!!

  5. Meghan Monaghan
    August 4, 2016 at 3:54 pm (1 year ago)

    My LinkedIn profile is in definite need of some attention. I loved your explanation about LI being an all-in-one platform–I had never considered it like that before your post! While what you wrote is true and LI is robust, I’ve never gotten much engagement on the platform. Even when I’ve made an effort, it feels like a barren wasteland. Perhaps many of my connections don’t use LI much, which contributes to a lack of engagement. I’ve also tried advertising on LI, but their analytics and targeting aren’t nearly as precise and targeted as they could be. Pablo and Buffer are awesome. Your article reminded me of what LI could be, thanks! I do hope to use the platform more in the future.

    • Geniece Brown
      August 4, 2016 at 10:56 pm (1 year ago)

      Hi Meghan,

      Yes, LinkedIn can appear to be difficult and a barren wasteland but it’s really all about consistency and not expecting it to be like facebook or twitter which have totally different atmospheres. The article marketing (pulse) is one of my favorites about LinkedIn that gives it a different edge than other platforms and influencer status for you and your business.

  6. Marie Leslie
    August 4, 2016 at 10:33 pm (1 year ago)

    Great LInkedIn tips. I love LinkedIn and have always had success in finding clients there. I do need to get going with LinkedIn publishing though. Thanks for the reminder and the nudge to get on the ball.

    • Geniece Brown
      August 4, 2016 at 10:58 pm (1 year ago)

      Hi Marie,

      I’m glad you get it! I too have found success many times over with finding clients on LinkedIn! You can repurpose some of your blogs to start out publishing to LinkedIn. I wouldn’t do them all at once but maybe one a week or one every other week.

  7. Alene Geed
    August 4, 2016 at 11:12 pm (1 year ago)

    I run hot and cold with LinkedIn ..which probably is not benefiting me at all. Will pay more attention to who has viewed my profile and post more often

    • Geniece Brown
      August 5, 2016 at 6:43 pm (1 year ago)

      Hi Alene,

      You don’t have to do everything there is to offer on LinkedIn but as long as you choose one or two things that you plan to do consistently.

  8. Celea Star
    August 5, 2016 at 4:26 am (1 year ago)

    I have been on LinkedIn for a while. I cannot state I go every day, and I did pick up some good advice to begin implementing.

    Thanks much

    • Geniece Brown
      August 5, 2016 at 6:41 pm (1 year ago)

      Hi Celea,

      I’m glad you picked up some good tips here. Thank you for reading!

  9. Tandy Elisala
    August 5, 2016 at 4:37 am (1 year ago)

    Looks like I need to update Linked In. I appreciate all of your advice here. I think my profile is pretty full and I do connect with others, endorse folks and congratulate people on milestones. I need to update my profile with my website though. I know what I’ll be doing this weekend.

    • Geniece Brown
      August 5, 2016 at 6:29 pm (1 year ago)

      Hi Tandy,

      I’m glad you’ve decided to refresh your LinkedIn profile. Thanks for reading!!

  10. Jennifer Quisenberry
    August 5, 2016 at 1:30 pm (1 year ago)

    This is great! Thank you. I recently decided it’s time to dive back into LinkedIn. For a while there, I didn’t want to use it because I received sooo many inappropriate messages from men. I had to report several users for harassment, and I didn’t login to LinkedIn for a couple of years. I’m hoping things are different now, but with this article, at least I can get back in there with some know how.

    • Geniece Brown
      August 5, 2016 at 6:28 pm (1 year ago)

      Oh wow Jennifer, that’s crazy! I’ve only had one incident in the years I’ve been on LinkedIn with someone sending inappropriate messages and I disconnected from them. LinkedIn has a reporting feature for spam and things like that. I would suggest trying it again for sure.

  11. Apolline Adiju
    August 5, 2016 at 5:52 pm (1 year ago)

    Thanks for sharing these tips with us. I am a LinkeIn fan and love networking and getting Leads from there.

    • Geniece Brown
      August 5, 2016 at 6:19 pm (1 year ago)

      Hi Apolline,

      LinkedIn is a fave of mine as well!! Thanks for reading!!

  12. Holly jean
    August 7, 2016 at 10:54 pm (1 year ago)

    Great tips, never thought to try reviewing the analytics, so I’ll give it a shot!

    • Geniece Brown
      August 10, 2016 at 10:20 pm (1 year ago)

      Hi Holly,

      I put more into consistency than anything else but do look at the analytics weekly as I know it’s important.

  13. Max
    August 8, 2016 at 3:05 am (1 year ago)

    WOW! Great Tips here! I am definitely doing all the things you mentioned here! Thank you!

    • Geniece Brown
      August 10, 2016 at 10:21 pm (1 year ago)

      Hi Max,

      That’s great that you’re already taking advantage of LinkedIn!

  14. Stacey Myers
    August 9, 2016 at 2:27 pm (1 year ago)

    I keep telling myself I need to do more on LinkedIn but just never seem to get around to it. Thank you for a great post. I am actually going to do a few of these

    • Geniece Brown
      August 10, 2016 at 10:22 pm (1 year ago)

      Hi Stacey,

      I think it’s because the other social networks can seem to be more fun as less business-like, but I know how LinkedIn has benefitted my business in a good way so I stick with it!

  15. Katarina Andersson
    August 10, 2016 at 3:06 pm (1 year ago)

    Some good tips here, my Linkedin is not my strongest side…as I focus more on other platforms.

    • Geniece Brown
      August 10, 2016 at 10:24 pm (1 year ago)

      Hi Katarina,

      It’s good to focus on what you know is working best for you. If you’re getting the clients and visibility that you need from other networks and enjoy marketing there then I recommend sticking with it.


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