Social media marketing has changed the way we market online and offline in a way that really hasn’t been done before. Every time I think of the clients I’ve been able to build relationships with because of social media marketing and other business building opportunities, I’m simply amazed!

Because of the number of businesses joining daily and algorithm changes that can occur on the various social platforms at any given point in time, it’s important to invest in tools that will help you maximize your efforts on social.

3 top tools to enhance your social media marketing:
  • Content Tools (for generating curated content and spurring ideas for original content)
  • Graphic Tools (for creating semi and custom graphics to add visual appeal)
  • Scheduler Tools (for planning and scheduling social media content in advance)
  • *Bonus Tool: Custom App Tool (bonus tool for Facebook custom apps)

I use several tools in all three areas for marketing my business and that of clients on social media. Some of these tools can be used for one or more of the categories above.

Buffer (content, scheduler and app tool): 

Buffer is the primary tool I use for scheduling all social media posts. I wrote another blog post all about Buffer and 3 smart reasons you’ll want to consider using Buffer as your social media scheduler. Check it out here.

Pablo (content and graphic tool):

Pablo is a Buffer product and one of my favorites for social media images. All of the images are free! If you use Buffer, you can connect to Pablo directly from your Buffer account or go directly to Pablo for downloading high quality social media images. I listed Pablo as a content source too because it comes with motivational quotes that can be used when downloading an image or you can copy the motivational quote to use else where.

Pagemodo (content, graphic, scheduler and custom app tool):

I first opened a Pagemodo account when exploring custom apps for Facebook pages. It’s so much more than a custom app tool! Pagemodo is filled with content, status updates, and images! For the custom apps, it comes with pre-loaded Facebook app templates that you can use for creating contests and custom landing pages clickable from your Facebook business page.

Woobox (custom app tool):

Woobox is another custom app tool that I use for displaying other social sites from my Facebook page. When visitors come to my Facebook business page, they can also connect with me on Twitter, Pinterest and Instagram. The best part is these social app connections through Woobox are free! You can use Woobox for custom apps at a price but I don’t currently use it for the upgraded app feature since I use Pagemodo.









Post Planner (content, graphic and scheduler tool):

Post Planner is not a tool I used in the beginning but boy was I missing out big time. If I had to whittle it down to only three social media tools, Post Planner would be in the top three for sure. “Where have you been all my business life Post Planner?”

lovePost Planner does all the research to find content that is already doing well on social media. You can find engaging content, motivational quotes, images and status updates to use on all your social accounts. What I like most about Post Planner when it comes to sharing content on Facebook is it gives you the rating and even the Facebook page the content originated so you get to see the actual number of likes, comments, sharing and engagement activity.

Clipping magic (graphic tool):

I don’t use Clipping magic often but it comes in handy when you need to cut out a photo or a particular item from an existing image so that it has a transparent background. Costs less than $4 a month to use the basic package. This used to give me fits before until a client introduced me to Clipping magic. Now it’s part of my ongoing social media toolbox!

Canva (graphic tool):

Canva is a tool that I feel like I cannot go without. If you’re on social especially Facebook and have not tried out Canva, get over there! You can find tons of free stock photos and any premium photos are just $1. Not only will Canva enhance your social media marketing but you can also use it to create just about any other type of online like graphic like email headers, Facebook cover photos, Twitter cover photos, Blog graphics, eBooks and loads more!


Google Alerts (content tool):

I wrote a previous post on how to find content for social media pages. This post includes screen shots on how to set up google alerts to get content directly to your gmail inbox. Check out the post here.

Content Gems (content tool):

Content gems is another client recommended item that I love using. You can sign up for a free account, put in your keyword(s) and instantly pull up quality content or have content emailed to you ongoing.

You can also find amazing content on Buzzsumo, doing a Google search and searching other social media platforms.

There’s no shortage of content, scheduling, graphics and app tools for social media. The tools above are ones I use personally so I thought it was important to stick with tools I use. The key is choosing the best methods and platforms that work for you and keeping consistent with maximizing the tools you already have to get better and better on social.

To your success,

Geniece Brown

What are some of your favorite social media tools, or what are some social media tools you feel you cannot live without?

22 Comments on 3 Top Tools to Enhance Your Social Media Marketing

  1. Heather
    October 27, 2016 at 12:26 pm (10 months ago)

    I use Canva everyday in my business and I find it to be a great resource in deed that gets my images looking fantastic

    • Geniece Brown
      October 27, 2016 at 4:58 pm (10 months ago)

      Who doesn’t love Canva Heather!! I use it daily too. It’s quite addicting!!

  2. Sonya
    October 27, 2016 at 1:46 pm (10 months ago)

    I haven’t heard of some of these, I’ll have to look into them.
    I do love canva though, it’s a fantastic graphics tool.

    • Geniece Brown
      October 27, 2016 at 5:01 pm (10 months ago)

      Hi Sonya,

      I’ve been using Canva, Buffer, Pablo and Google alerts for quite some time now but there are a few others on the list that I’ve only recently started to use but really seeing the benefits of using each.

  3. Robin
    October 27, 2016 at 9:09 pm (10 months ago)

    Great article and love the list of tools! Social Oomph was very difficult to get going, but oh so glad I did! Ability to create content buckets is totally awesome!

    • Geniece Brown
      October 27, 2016 at 11:30 pm (10 months ago)

      Hi Robin,

      I’ve heard of Social Oomph a few times recently so I must check it out soon!

  4. Candess M. Campbell
    October 27, 2016 at 9:56 pm (10 months ago)

    What a great resource. Bookmarked this to go back through and update how I do business.

    • Geniece Brown
      October 27, 2016 at 11:31 pm (10 months ago)

      Hi Candess,

      Thank you for bookmarking this! I’m glad you found it to be a helpful resource to consider revisiting!

  5. Erin
    October 27, 2016 at 11:23 pm (10 months ago)

    I LOVE LOVE LOVE PostPlanner! I can’t say enough good about it! What a great tool!
    Canva is wonderful, too! I need to check out buffer, though! Sounds like a must!

    • Geniece Brown
      October 27, 2016 at 11:34 pm (10 months ago)

      Hi Erin,

      Post Planner is the best! I’m currently loving the Buffer google chrome extension that allows you to schedule retweets for later. I think that particular feature is super cool!

  6. Apolline Adiju
    October 28, 2016 at 2:51 pm (10 months ago)

    Great collection of tools here Geniece. I am saving it for future references especially Pagemodo.

    • Geniece Brown
      October 29, 2016 at 9:51 pm (10 months ago)

      Hi Apolline,

      Yes, Pagemodo is pretty cool. Hope you like it!!

  7. Meghan Monaghan
    October 28, 2016 at 3:54 pm (10 months ago)

    You’ve listed some of my favorites tools here, but Content Gems is new to me. I use Buzzsumo for now, but a free option would be nice. Terrific list of options–lots of choices! Buffer is probably my favorite, although I use Canva quite often as well.

    • Geniece Brown
      October 29, 2016 at 9:52 pm (10 months ago)

      Hi Meghan,

      If you new more variety with curated content then give content gems a try as an additional source of generating content. I use Canva and Buffer daily!!

  8. Tandy Elisala
    October 28, 2016 at 11:34 pm (10 months ago)

    Genice, always great information about social media! I use and love Post Planner, Canva and haven’t heard of some of the other apps you mention. I’ve bookmarked this and shared so I can circle back and check these out. Thanks for what you do!

    • Geniece Brown
      October 29, 2016 at 9:53 pm (10 months ago)

      Hi Tandy,

      Awesome!! Thank you for reading and bookmarking this post!

  9. Alene Geed
    October 29, 2016 at 1:14 pm (10 months ago)

    This gave me so many ideas. Thanks! I do use Buffer but have never tried Pablo. Going to check it out today. And I Love, Love, Love Canva

    • Geniece Brown
      October 29, 2016 at 9:54 pm (10 months ago)

      Hi Alene,

      I think you’re going to love Pablo. It’s a neat option to have for free graphics!

  10. Lorii Abela
    October 29, 2016 at 11:45 pm (10 months ago)

    This is awesome! I have new set of tools to play with. Thanks for your generosity in sharing.

    • Geniece Brown
      November 24, 2016 at 10:35 pm (9 months ago)

      Thanks for checking it out Lorii, and I hope you’ll find some use from one of the tools.

  11. Natalie Palombi
    October 31, 2016 at 7:01 pm (10 months ago)

    Great picks!! I hadn’t heard of Content Gems before 🙂
    Another one I love is #RiteTag extension because it helps you see the virality of a hashtag, so you can opt to use a different one instead.
    I also like StatusBrew, SocialJukebox and SproutSocial!

    • Geniece Brown
      November 24, 2016 at 10:34 pm (9 months ago)

      Hi Natalie,

      I had not previously heard of #RiteTag. This could be really useful, and I will consider it. Thanks for sharing!


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