Welcome to the real-life case study files of my personal experiences with networking, marketing, gaining and working with clients. My goal is to not just tell how to market and create visibility both online and offline but to show the steps to how things have worked for me and my business (even places of evolution). My hope is to provide some inspiration, build more relationships and even hear your story if you’re willing to share!
International Business Coach & Speaker
Marketing, Networking, & Client On-boarding Process:
I went to a business award, networking and speaking event in Chicago – fantastic event by the way! This was a 2 day event that took place in 2015 where myself and other recipients received an award through Sam’s Club and SCORE.
After the event, I sent a thank you email to both speakers from the event. A few days later, I wrote a blog post about the event and each speaker because I felt so compelled by it. Once I published my blog post, I emailed both speakers letting them know I had written a blog post about the event and that I had included a photo of them and used their names. I expressed how much I learned from the event and that if they preferred that I remove their information or make any changes to the sections that included them within the blog post that I would do so.They were both good with that!
A few days to a week later, I reached out to both speakers on LinkedIn simply asking for a connection request. I also included a personal message in each connection request reminding them who I was and why I wanted to connect. Throughout the process, I never asked for anything. I just gave, complimented and asked to connect.
After each speaker accepted my connection request, one of them asked for a Skype meeting to find out more about what I do. During the Skype meeting the speaker expressed that they needed a team member to provide support in several in areas in which I could provide. We connected again for a Skype meeting about a month later and from there started working together!
The process in simpler steps:
Networking/Speaking Event → Follow-up (thank you email after the event) → Follow-up (notified of blog post) → LinkedIn Connection Request → Skype Meeting → Skype Meeting → On-Board Complete!
$16,800 from an 11-month work relationship/contract offering virtual assistant services.
P.S. – Do you have a similar story of how you connected with a prospective client at a live event and later started a work relationship or was offered a business opportunity? Or please feel free to ask any question or comment regarding this post (I’ll be thrilled 😊)!!
To your success,