If the only social media profile you had was LinkedIn, you would still get the beauty of multiple aspects of online marketing all in one place (some of the items like LinkedIn pulse are unique only to LinkedIn).
With a LinkedIn account, you get the following:
- Social media marketing and advertising
- Professional networking (news feed and groups) and network building (connections and followers)
- Blogging and article marketing (LinkedIn pulse)
- A profile that acts as a website, resume and blog all in one
- Marketing analytics as LinkedIn tracks profile views and views, comments, likes, and shares on posts and pulse articles
- CRM (customer relationship management) – the ability to tag (add notes and dates to track how you know a connection or other pertinent information)
- LinkedIn messenger (for reaching out to your network, new connectins and building more connections)
- Recommendations (testimonials about your work and people who’ve worked with you and vice versa)
- Another item I have not touched yet – Slideshare
The marketing and visibility strategies that I share in this post are all strategies that I use in my business to build relationships and drive traffic to my website and my business.
5 steps for better marketing and visibility on LinkedIn:
1. Fill out your LinkedIn profile completely and keep it updated.
It’s a good practice to review your LinkedIn profile once or twice a month to see if it needs updating.
One common section of the LinkedIn profile that I see many people not utilize as good as they could is the website portion within the contact section (if they add a link at all). To stand out a bit more from others, include a link to your website in the contact section of your profile.
Do not use the default “Personal or Company Website” title that LinkedIn provides. For example I list my Facebook page and personal website in the website section but titled my website “Online Business Management” and titled the Facebook Link “Let’s Connect on Facebook” This gives a viewer of your profile more insight on what the website link is about.
2. Check in with your network, add new connections, and view your news feed daily.
Like, comment and share posts of connections from your newsfeed.
Look at the upper right section of your LinkedIn account to see if you have any “keep in touch” notifications. Like and congratulate connections on new milestones (new job, new position, work anniversary, etc.)
Accept new connections and ask for new connections each week or a few times per month. Be sure to personalize connection requests and send a warm invite. Send a thank you message to new connections who have reached out to connect with you if you do accept their connection request.
Go to the profile tab and periodically check out the “Who’s Viewed Your Profile.” If you see anyone you might be interested in, click on their profile to view it. If your profile is public, they will see that you viewed their profile which is a good thing! To check your profile visibility status, go to “Privacy & Settings” at the top right corner of the page beneath your photo where you sign out. Click on “Privacy.” Click on “Profile viewing options.” Ensure you have the one selected that says “Your name and headline.”
3. Source and post curated content.
Publish a post (curated content or your own content and links) directly to the LinkedIn by clicking the “Home” tab and clicking “Share an update” or “Upload a photo.” One post per day, 5 days a week is good for LinkedIn to gain some consistency. You may use Buffer to schedule your posts in advance (go down to #4 to learn more about Buffer).
Here are a couple of sources for finding curated contact. (I also wrote another post specifically on curated content for social media: How to Find Content for Your Social Media Pages)
- Content Gems: https://contentgems.com/
- Google Alerts: https://www.google.com/alerts
- Get content directly from LinkedIn: (Go to Interest -> Companies -> Home)
You must follow a company(s) for companies to show up in this section.
- Google: Google is always there if you need. Type in any key word or series of words to see the highest ranking pages. https://www.google.com
- Buzzsumo: You’ll love buzzsumo! Type in any key word or series of words to see the social media ranking for a post. You can even sort it by “LINKEDIN SHARES” to see the top shared posts on LinkedIn.You can do up to about 5 Free searches per day without having to sign up for an account. http://buzzsumo.com/
. 4. Use a social media scheduler like Buffer and incorporate graphics.
When you set up your account initially, Buffer will suggest posting times for you or you may set the times manually. This can be changed as much as you like at any time. Buffer will allow you to post up to 10 posts in advance when using a free account.
Once you get into the groove of posting on buffer, check the “Analytics” tab to see how your posts are performing. Depending on what you post, you may not see as much activity for LinkedIn like you would for a post on Facebook or Twitter; nonetheless, LinkedIn is a professional platform and users are consistently looking and reading your content even if they don’t like, comment, or share so don’t get discouraged. Some come around later after seeing your posts for a while!
Pablo is a Buffer company and has free graphics along with motivational quotes that can be used to post on Pinterest, Facebook, Twitter, LinkedIn and more!
Canva offers loads of free images to use on any social media platform. You can also create beautiful PDFs and download directly from Canva. Any premium graphics only cost $1. *I sometimes download free graphics from Pablo and then upload to Canva!*
5. Take advantage of LinkedIn pulse for article marketing.
LinkedIn Pulse is one of the coolest features that set LinkedIn apart from any other social media platform! Any time you publish a post, every person in your network receives a notification of your new post so you get real-time analytics on what you post. After your post is published remember to go back and share old content. I still get comments and mentions on older posts so good content that you can recycle and continue to share is a great marketing tool for your business!
A daily process for LinkedIn marketing:
- Check in with your network by viewing your “keep in touch” notifications and your news feed
- Browse and check in with your groups a few times each week
- View the “Who’s Viewed Your Profile” and take a look at their profile
- Publish at least one helpful post each weekday
- Ask for and add new connections
To your success,
P.S. – Are you taking all steps above to improve your LinkedIn marketing and visibility? Any additional items you would add?